How to Reduce Customer Churn Rate in Your SaaS Com
Your company should track customer churn rate as one of the most important SaaS metrics.
It measures the rate at which existing customers cancel their subscriptions to your service. Customer churn leads to fewer customers and, therefore, lower revenues for your company.
When you calculate churn rate correctly, you have a benchmark from which to make improvements and retain more customers. Many underestimate the numbers because they struggle to calculate churn rate correctly.
How to reduce customer churn
✔️ Enhance your onboarding process
✔️ Ensure that your customers can reach you easily
✔️ There is no confusion about your pricing
✔️ Continually add value
See how to reduce the churn rate of your SaaS company in depth.
